Sarah is the driving force behind CPL’s business development and marketing strategies. This includes planning, developing and executing proposals, brand management, internal/external marketing campaigns and BD/marketing analytics. With over two decades of expertise in the field, she taps into the nuanced realm of human decision-making, leveraging data and emotion-centric insights to craft compelling communication initiatives.
Renowned for her problem-solving skills, Sarah works closely with stakeholders and team members, cultivating a collaborative and passionate environment at CPL. This leadership and deep knowledge of industry principles are instrumental to fulfilling marketing activities that drive revenue and seamlessly align with organizational objectives. Furthermore, Sarah’s commitment to fresh marketing approaches and refined solutions consistently shapes impactful outcomes, fostering sustained success for CPL and the communities they serve.