Follow the Money: 5 Tips for a Winning Grant Funding Proposal

Securing funding for critical public works projects is more competitive than ever. Limited capital, strict regulations and tight deadlines make traversing the evolving grant landscape a steep challenge.

As demand rises and budgets shrink, municipalities must adopt a progressive mindset. It isn’t just about identifying opportunities—it’s about positioning projects for success with a compelling case. With billions on the line, community leaders can leverage five tactics to maximize their chances.

Understanding Grant Levels

The process begins with identifying and prioritizing community needs, then finding “the right fit” among various funding sources. Successful proposal applicants match project scale and criteria with the appropriate grant types.

Federal Grants: Ideal for large-scale, multi-million-dollar projects. Major sources include:

State Grants: Serving as a bridge between federal and local options, these typically offer more flexible eligibility for mid-sized projects, such as:

Local & Regional Incentives: Targeted at smaller improvements affecting energy efficiency, rural expansion and smart cities.

Top Considerations for a Meaningful Proposal

1. Showcase Impact with Data & Metrics

Grant decisions are increasingly data-driven, with agencies favoring projects that offer measurable benefits. Quantifying results—whether in terms of public health, economic development or environmental stewardship—often determines whether an idea achieves funding.

A robust cost-benefit analysis (BCA), which proves a project’s long-term gains outweigh upfront costs, is key. Municipalities that preemptively analyze building needs, traffic flow, water quality and more through a BCA are better equipped to craft an evidence-backed proposal.

A rendering of a proposed street rehabilitation in the town of Olean, NY. It depicts four lanes of traffic with a few cars on the road.

The City of Olean was awarded a $25 million RAISE grant to tackle deteriorating road conditions and expand on the Walkable Olean campaign. The application featured preliminary design drawings, cost estimates and reviews, along with a BCA that demonstrated advantages—like lower emissions, pedestrian safety and investments in local business.

2. Create a Multi-Phase Funding Roadmap

A common mistake is focusing on only one grant or funding cycle for each project. A well-structured outline looks at the nuances of a project and identifies phasing opportunities to close gaps.

For instance, a town planning a new judicial center but facing strict grant caps might break the project into multiple phases; first gathering funds for site acquisition and initial design, then applying for additional grants to cover construction. This sustains progress while easing financial strain on residents.

Keeping pace with emerging trends is equally crucial. Administrators can harmonize projects with topics like rural development, PFAS water treatment or climate resilience to boost approval odds. Some towns even defer smaller grants to qualify for larger awards later, harnessing greater prospects through patience.

3. Garner Public & Political Support Early

Grant proposals with broad community and political backing rise to the top in crowded funding pools. Yet, many projects falter by engaging too late—missing critical letters of support or public buy-in.

A group of people standing in a park under a tent, with a cloudy sky in the background.

Our team leading a public input session in Salisbury, NC.

To reinforce urgency, public works leaders can:

  • Rally residents and businesses through surveys and public forums.
  • Leverage political backing—elected officials can advocate for funding at higher levels.
  • Tie projects to bigger-picture, regional goals.

Reaching out to local, state and federal officials—and funding agencies—early in the process also bolsters alignment with their goals. Our deep relationships with policymakers and agencies give clients direct access to these decision-makers, accelerating approvals and adding credibility.

4. Diversify Funding Sources & Partnerships

Relying on a single grant to fund a project is risky—if the source falls through, the entire initiative can stall. However, grants can be combined with alternative mechanisms (like impact investments, revolving loan funds and municipal bonds) to cultivate a versatile financial framework. Moreover, joining forces with local businesses or organizations for public-private partnerships (P3s) opens doors to private capital.

Two images side by side. On the left, an aerial view of a water storage tank with farm fields in the background. On the right, a ground-up shot of the same water storage tank with a blue, cloudy sky in the background.

When Dairy Farmers of America (DFA) planned a cheese production facility in Western New York, a lack of public water infrastructure threatened the project. To resolve this, the Town of York cost-shared with DFA and the neighboring Covington to develop a water storage solution that delivered lasting benefits for everyone.

5. Emphasize Grant Readiness & Long-Term Viability

Lack of preparation is a leading cause of grant rejection. Applications that are more proactive—with completed feasibility studies, environmental assessments and architectural and engineering reports—show a greater level of shovel-readiness and typically rank higher.

Failure to meet compliance standards, such as accessibility requirements or budget transparency, may also jeopardize funding, but addressing these elements before submission can help ensure proposals meet all requisites from the outset.

The Power of Persistence, Partnership and Planning

Municipalities that take an empirical approach to grants lead the way. By curating data, amplifying community voices and extending revenue streams, they can bring even the most ambitious projects to life. As the competition intensifies, those who embrace collaboration and foresight will reimagine financial hurdles as new possibilities—building a cohesive urban fabric that withstands the test of time.


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Approximately $37M in grants were awarded to our communities in 2024.

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With more than two decades of experience in civil and environmental engineering, Eric provides strategic direction for the planning, delivery and operation of water-related infrastructure for our clients. His expertise includes the assessment and design of various water and wastewater treatment facilities throughout Western New York and beyond. He understands how to deliver on the values and expectations of communities, and ultimately provide safe, cost-effective and lasting water solutions.

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