ROCHESTER, NY — CPL, a full-service design firm serving public and private-sector clients for more than 49 years, is pleased to announce the promotion of Sarah Gibson to the role of Chief Marketing Officer (CMO). This advancement aligns with the firm’s commitment to fortifying its leadership team and reinforcing marketing strategies for sustained growth.
Gibson will oversee the planning, creation and execution of various marketing and business development initiatives, including proposals, brand management, internal and external marketing campaigns, and business development and marketing analytics.
Drawing upon more than two decades of experience, Gibson will continue to leverage her foundation of knowledge to delve into the nuanced realm of human decision-making. She will employ data-driven and emotion-centric insights to lead compelling communication strategies, playing a pivotal role in driving revenue and achieving sustainable success for the firm.
Having joined CPL in 2020 as the Director of Marketing, Gibson has been instrumental in driving brand development efforts. This includes the establishment of a refreshed and re-launched CPL brand, a comprehensive website redesign, the expansion of email and social media marketing strategies, enhancements to SEO practices and more.
Recognized for her problem-solving skills, Gibson has fostered numerous partnerships among multidisciplinary teams, cultivating a collaborative and passionate work environment at CPL. As the newly appointed CMO, she will continue to spearhead the firm’s marketing efforts, now with an expanded scope and influence.
“Sarah’s elevation to Chief Marketing Officer reflects her outstanding leadership and contributions to our growth,” said Todd Liebert, AIA, NCARB, Chief Executive Officer at CPL. “We are confident that her strategic vision and commitment to excellence will continue to propel our marketing efforts headfirst.”
CPL looks forward to the enduring impact of Gibson as CMO and is excited about the fresh perspectives and forward-thinking marketing approaches she will bring to the firm.
Founded in 1975, CPL is a 500+ person multi-disciplined architecture, engineering and planning firm offering inspiring design services and enriching communities in 21 cities across seven states. CPL specializes in the Community, Healthcare, Higher Education, K-12 Education and Transportation market sectors – providing architectural, interior design, civil engineering, buildings and structural engineering, planning, landscape architecture and 3D/virtual design services to a host of public and private clients.