CJ Gaffney

As Chief Strategy Officer, CJ guides firmwide strategic initiatives that support long-term growth, market differentiation, and competitive positioning. With a background spanning a wide range of brands and industries, he brings a fresh perspective on how organizations can scale, sharpen their strategic positioning, and win in complex, competitive markets.

CJ partners closely with firm leadership to identify growth opportunities, strengthen business development and pursuit strategies, and translate complex ideas into clear, compelling narratives that resonate with clients and partners. Combining strategic insight with a communications-driven approach, CJ remains focused on helping CPL align vision, strategy, and storytelling—turning ambitious goals into measurable impact across the firm.